The two brands I choose was Apple and Microsoft, the top dog is Apple and the underdog is Microsoft. They both have completely different stategies they use to bring in customers. Apple’s strategy is to offer exclusive high end products, their products have the best software and performance. Microsoft on the other hand tries to put itself into as many devices as possible, they are in HP, Dell and even Samsung. Apples branding tends to be more classy their ads are very sophisticated and they tend to show the quality and design of their products. Microsoft tends to be more colorful and full of art to show the capabilities of their tablets and operating software.
Things Microsoft can do to help them surpass Apple is create a software that is more secure right now Apples software beats them out in that category. They can make choosing a model or computer easier to purchase for the consumer. Right now it is confusing and their are so many combinations of things you can choose. Apple makes this a very simple task with fewer models making it easier to pick which one you want. They also can make it easier for customers to get their computers repaired, right now consumers have many options of places they can go but each has different prices and turn time making that difficult for customer to find. Apple on the other hand all you need to do is bring your product into any Apple store and they can fix it for you and the price is the same across the board.
Personally I think people prefer Apple over Microsoft because all Apple products work well together they can all be connected and you can share data among devices without having to connect them with cables. Apple also has a certain look to it and has been known as the best product you can buy. Personally I like Apple better I own almost all their products from a laptop, cell phone, and headphones. I wouldn’t switch over to Microsoft because I love how simple the user face is with Apple.
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