The company I choose for my final project is Procter & Gamble the reason I picked this company is because it has so many brands that it owns. The options are endless on what brand you can pick that they own and the type of product. The brand im going to choose from Procter & Gamble is Herbal Essences they specialize in hair care products. The reason I am choosing them is because personally I struggle with trying to find a drug store shampoo and hair care products that actually work for me and do what im looking for. Things that are on the rise now a days are custom made hair care products that are formulated to your needs. Certain ingredients are added to help with frizz, shine, color protection, scalp issues, and other needs. The down fall to this is it can take any where from one – two weeks for these type of products to come in and then there is no guarantee that the product will work. I think it can be a big market for the drug store line of hair care products. My product would be a generic base shampoo and conditioner that you can purchase additives to mix in to customize it to your current hair needs. You would go to the Herbal Essences website take a quiz on the current state of your hair and what you are looking to for in a shampoo and conditioner. The quiz would than tell you what additives to get to mix in with the bases to acquire your hair care needs. The site will give you the closest location of the products making it easy to find in stores. This way consumer can make their own customer shampoo and conditioner with out the wait of shipping.
For the market research I will look into the sales of company that already currently do this but they only have the option to have it shipped out to you. I want to see how their sales have been since they started and if I can find it what their return rate is. I want to use both primary and secondary research.
The primary will be reaching out to consumers who have left reviews or promote the products to see if this is something they would be interested in. Leveraging social media influencers to promote the product or have them help us by having their followers taking quick surveys on Instagram to see if they had this option of customer drug store shampoo would be something they would try.
The secondary research would be looking into the sales of other companies who offer this product, set backs they may have had, and also successes they have found. Also doing research on the sales of hair care products, what are consumers looking for do they want clean ingredients, certain scents, and top hair concerns.
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